Vendor Market Intelligence Program

Find out what property management companies actually think about your product.

Every time an operator evaluates your category, we tell you what happened. Whether you won. Whether you didn't. And exactly why. Including the evaluations you never knew were running.

Live
Evaluations run continuously across the PMC client base
Every
Evaluation surfaces your category and product
Win or loss
You get the outcome and the reasoning, either way
Zero
Vendor-payment influence on any recommendation

Where this comes from

You are constantly being evaluated. Has anyone been telling you the results?

Operators buried in vendor sales noise are routing their decisions through StackSmart - one independent system, one method. When an operator needs your category, the evaluation runs and your product is in it.

That happens whether or not you ever talk to us. We are in rooms you were not invited to, carrying your product to PMCs you may not know.

1

We do the legwork

No booth, no cold call, no RFP cycle to chase.

2

You find out either way

Win or lose, you get the outcome and the reasoning. Most vendors never learn why.

3

The business is yours

Business an evaluation brings you is simply yours.

The product

Every evaluation, one report: why you won, why you didn't, and what to do about it.

A Market Signal Report arrives every time your product appears in a live StackSmart evaluation. Written from the operators' side of the table - the one view of your product you cannot buy anywhere.

The outcome
Recommended, recommended over the incumbent, or not selected, with the operator profile.
The reasoning
What the decision turned on. Not the polite version.
The factors, weighted
Which capabilities carried the decision, and which barely mattered.
The actionable read
What turns a conditional win into a standing one, or a loss into a pilot.

Here are four real Market Signal outcomes, fully anonymized. Click "Read the full report" to see these examples.

Recommended - Retained
Q2 2026 · Applicant screening: identity, income & fraud verification
Why this vendor was retained
The incumbent held under a live consolidation review.
Looks like nothing happened, and is the hardest outcome to read without help. Names the renewal-cycle pricing pressure now against you.
Recommended
Q3 2026 · Renewal intelligence & resident retention forecasting
Why this vendor won
You filled a gap the operator had no coverage for.
A coverage-gap win with nothing to displace, so it turned on implementation risk, not capability. A proof condition is attached.
Recommended over incumbent
Q2 2026 · Revenue management & pricing intelligence
Why this vendor won
The feature read favored the incumbent. The operators who had used both favored you.
The report a vendor almost never sees: an embedded incumbent displaced, and not on the feature comparison.
Not Selected · Recoverable
Q2 2026 · AI leasing agent: conversational leasing & lead response
Why this vendor wasn't selected
The gap was evidence, not methodology.
A loss reported in full: what is fixable, what is structural, and the single upgrade trigger that changes the outcome.

Getting set up ยท one time

We've already built your profile. We just have a few questions.

Your product already has an independent profile inside StackSmart, built from public sources. It is free, there is nothing to do, and we refresh it twice a year.

What it lacks is what only you can provide: confirmed product connections and how they behave in practice, documented security posture, named references with real results, and what shipped this quarter. That is the evidence that moves evaluations.

1

Sign a mutual NDA

So we can go past the public record, with your material protected both ways.

2

Answer targeted questions

In your own StackSmart account. Just the gaps in your profile, not a long form.

3

One working call

Our senior team walks the findings with you. If something is wrong, this is where you tell us.

4

You receive your MIPR

Your Market Intelligence & Positioning Report. From here, Market Signal Reports arrive with every evaluation.

Your Deep Profile that Dynamically Updates

The Market Intelligence & Positioning Report

Where you stand against the field in every category you touch, and what would strengthen it.

  • The whole field from your seat. Not a brochure, not an analyst quadrant - the read operators would give you out loud.
  • A living report, not a PDF. It re-renders whenever your profile updates, so it never goes stale.
  • Your correction channel. Set the record straight if we have something wrong.
Click to see a sample report →

When you win

And when a client picks you, you walk in already briefed.

The Vendor Brief is the mirror of your MIPR. Your MIPR is what we know about you. This is what we know about the operator who just selected you, handed over before your first call.

We have already done hours of discovery across their portfolio, systems and people. Rather than make you repeat it, we hand you the picture and you start there. We are not selling. You sell - from their operating reality, not a blank page.

01

The PMC Client

Portfolio profile, segment, operating model, and who actually decides what.

02

Their Ecosystem

Every system already in place, and where your product sits inside it.

03

Their Dependencies

What the change touches, upstream and downstream.

04

The Roadmap to the Change

Sequence, timing windows, and what the operator has already decided.

It carries the operator's requirement set in their own terms - the same statement the displaced vendor reads in their Market Signal Report. Written once, never forked.

A Vendor Brief requires enough confirmed depth on your product to brief the operator accurately, which means an active subscription and material beyond the public record. A capability condition, not a commercial one: without it we cannot brief responsibly, so we do not.
Click to see a sample Vendor Brief →

Independence

We sell intelligence. Simple as that.

What we charge for is one inexpensive subscription that carries everything on this page. We take no placement commission, no percentage of business won, and no success fee tied to whether a StackSmart client selects you.

Pricing

Three ways in.

Stay visible

$0

Free. No obligation.

  • Your public profile stays in StackSmart, refreshed twice a year.
  • Portal access to view your library document, read-only - no updates or changes.
  • Not included: Market Signal Reports, your MIPR, or Vendor Briefs
Best value

Subscribe annually

$75

per month, billed annually

Your MIPR included free. A $500 value.
  • Every Market Signal Report - outcome, reasoning, and what to do next.
  • Live MIPR update rights and vendor portal access.
  • A Vendor Brief if and when a PMC client selects you.

Subscribe quarterly

$75

per month, billed quarterly

MIPR separate: $500 one-time.
  • Everything the annual subscriber receives, for as long as your subscription is active and current.
  • Market Signal Reports, live MIPR update rights, portal access, and a Vendor Brief on selection.

A VMIP subscription has no influence on PMC-client assessment outcomes.

Ready to get PMC feedback like never before? And more business?

Let's get your vendor Account turned on today so you can access your Library document, MIPRs, MSRs, and Vendor Briefs!

Johnny Giangregorio
Head of Vendor Intelligence
johnnyG@multifamilyconsortium.com